A bunch of YouTube advice MrBeast has given across 20 YouTube interviews
Save this and come back to it whenever you're stuck
Why he shares knowledge for free: Most people never listen lmao
"...They'll ask me for advice, and like the ones who will listen, they will take their revenue from like $30K to $400K a month or their goal subs or whatever it is. I can show them how to hit it. But a lot of times if people ask for advice, I'll say it and it'll be like in one ear and out the other."
Shrink your thumbnail down to phone size before you post it, because that's how most people see it and the little details just disappear
"On phones thumbnails are really... small so like people are editing thumbnails full-blown on their new year and when you shrink it down you can't see all these little things..." MrBeast · MrBeast - H3 Podcast #111
If any single part of your thumbnail is confusing, like cops who don't look like cops, people won't click, so make every piece read instantly
"He's getting chased by cops but the cops are wearing yellow vests so they didn't look like cops. I was like, whoa, why are the cops in your thumbnail wearing yellow vests?... If he just did those like four or five things the video probably got like seven x the views." MrBeast · MrBeast: Future of YouTube, Twitter, TikTok, and Instagram | Lex Fridman Podcast #351
He's roasting a friend's thumbnail where he's getting chased by cops, but the cops wore yellow vests so you can't even tell they're cops.
Put a number in your title when you can, since something like ten thousand dollars just reads better and pulls in more clicks
"Ten thousand dollars just looks better in a title. It'll get more views, I promise." MrBeast · The Full Story of MrBeast
A/B test your thumbnail expression, a calm closed-mouth face beat the over the top open-mouth one in every test
"The first thing I did on thumbnails was like let me just close my mouth... I finally got around to do an AB test where it was just me smiling or just a normal face instead of the overly expressed open mouth, and every AB test, the like less over the top cringe expression won. I was like, oh, I've been doing this for quite a while, I need to go fix that." MrBeast · MrBeast on Beast Games
When a video has good content but flopped, don't scrap it, just redo the title and thumbnail and put it back out
"I didn't like the title thumbnail on this gaming video... let's bring back the style of the content and then just reinvent the title and thumbnail where hopefully people click on it, and yeah, it worked really well." MrBeast · Why every MrBeast video gets 200M views
Whether people click today depends a lot on whether they enjoyed your last few videos, so keep every one worth watching
"Whether or not people click on your video, a huge factor is their experience with your last video... if they've watched five of your videos and they didn't enjoy it doesn't matter what your title and thumbnail is." MrBeast · Why every MrBeast video gets 200M views
Most people who see your thumbnail scroll right past it, so optimizing even a little can get you way more views